Greetings, skin microbiome enthusiasts

As holiday shopping begins, I want to share a perspective with you before you fill your cart.

There was a time when buying all my gifts from Amazon felt like the easiest thing to do. It was fast, convenient, and I could find almost anything. But deep down, I always knew the quality was not great. I could afford to buy more than one gift per person because of the low prices, yet what I bought never felt special or even okay most of the time.

Over the past year, that has changed. After my own frustrating experiences selling on Amazon and connecting with many local small business owners, I have started to see things differently.

Now when I scroll through Amazon or walk through big stores like Sephora, Ulta, or Macys, I realize something important. Every purchase from them is one missed opportunity to support a small business.

This year, I am changing my holiday shopping habits. I am buying fewer items for each person and spending the same amount with local or small online businesses. One purchase from a real small business can make a big difference. It can help them pay rent, order new inventory, or hire another local employee.

When we skip a purchase from Amazon, Sephora, or any other big retailer, they do not feel it. It is just a drop in the ocean for them. But when we buy from a small business, they feel it and the impact of that single purchase is powerful.

There are small businesses that sell on Amazon too. If you shop there, take a moment to check who the seller is. If you can find their website, buy directly from them. It saves them the very high fees Amazon charges and your support goes even further.

This holiday season, I am choosing quality, intention, and community.

A Small Note About Fafabiotic Kind Friday

If you plan to shop with us this season, our Kind Friday event is live. All regular-priced products are 20% off with free shipping, and we donate 1% of all sales to our local food pantry. It is our way of giving back while helping you enjoy simple skincare that feels right.

www.fafabiotic.com/shop

Happy shopping and thank you for choosing to support small businesses this holiday season.

Cheers to supporting those who make every product with heart.