Some stories start in a lab, some in a home, and some are deeply rooted in culture. Mine? It started with all three.

Growing up in Persian culture, I was surrounded by ancient beauty rituals—natural remedies, fermented skincare, and a deep respect for the power of nature. These traditions weren’t just about beauty; they were about balance, wellness, and harnessing nature’s intelligence.

As I built my career in microbial formulation development, I spent 15 years helping small and big companies turn microbial ideas into real, high-impact products. My work contributed to several successful microbial solutions that are now applied to millions of acres of corn, soybean, and wheat—and even fed to millions of chickens to improve their health and nutrition. I saw firsthand how powerful microbes are in restoring balance, protecting ecosystems, and transforming industries.

But it wasn’t until my own children struggled with their skin that I realized the power of microbes could do something even more personal.