Outsourcing Marketing Freed Up My Time. It Didn’t Free Me From the Details

Greetings, skin microbiome enthusiasts!

This summer, we had fewer and fewer blog readers. So for today, I’ll share something light instead of a heavy scientific report.

This week I have been buried in content and a new landing page, both requested by our marketing team. And every time I say that out loud, someone asks the obvious question: why doesn’t the marketing team just do it?

Fair question. The short answer is long, but here is my best attempt at the simple version.

First, this brand is my baby. Everything we say or do has to be true and fully aligned with the data we have and the culture of our company. It doesn’t matter how good a marketing team is. Without the correct input from someone who lives inside the science, they cannot know what is true.

Second, skincare marketing runs on fear and big promises. I am constantly the one dialing it back, insisting on the truth: there is no skincare that fits everyone.

Third, our products are genuinely novel, next generation skincare. The science behind them, and how they actually work, is not something marketing can look up or have AI write convincingly. So the editing has to be mine.

Here is the honest update behind all of this. Handing marketing to a team has freed up my time in a real way, enough that Fafabiotic is no longer a full-time job for me. I am actively looking for full-time work again, and that shift is already underway. But freeing up my time does not mean stepping back from what matters. Even as I start filling my calendar with a new opportunity, making sure our marketing stays fully aligned with our data and our culture stays my top priority for this brand. The goal is a well oiled machine that runs true to itself whether I am in it eight hours a day or checking in at the edges.

Here is the part that feels a little crazy to admit. You put in all the work. You spend real money making sure the message you curated and labored over for days reaches the right customers. You hope they see it, connect with it, get to know you, and start simplifying their routine with your brand for the long term. The reality is that none of this happens as fast as you hope.

I am constantly training my own mind to stay focused, not give up, and trust that the right customers will find us. That we can genuinely shift the culture, and feel fulfilled knowing our tiny brand had real impact, turning skincare into skin-care: a routine that actually cares for skin and its biology. But if you are reading this, know that even as I write it, I am unsure whether all our work and investment will build that culture, or reach the people who are genuinely looking for what we’ve made.

If you are an entrepreneur early in your journey, congratulations. You have already made the hard move. From here, you only need to stay focused, and as long as you believe in what you are building, the rest is training your mind, brain, and body to stay positive.

Until next blog,

Cheers